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McDonough School of Business, Georgetown University — Case Study

The Client

McDonough School of Business, Georgetown University

The Situation

McDonough School of Business hired Northstar Sleep School/Kristen Rainey to deliver a sleep presentation online, in order to connect with members of the Georgetown community operating remotely during COVID.  Sleep webinars were a strong fit within McDonough’s ongoing Cura Personalis wellness series, and were particularly timely, offered during “peak COVID” when patterns, schedules, and lifestyles among members of the Georgetown community had been severely disrupted.

Our Approach

To engage the school community with approachable, impactful content that supported healthy lifestyles and school-work-life balance, Kristen Rainey with Northstar Sleep School presented two webinars for current and incoming students, faculty, and staff, as well as alumnae. The webinar format was ideal for the mid-pandemic chapter of remote learning and work, making it easy for students and staff to tune in online while including Georgetown alumni located across the country.

Workshop Goals

What happens to the body and mind during sleep?
Why does prioritizing sleep lead to increased productivity, health, and wellbeing?
What steps can people take today to start improving sleep quality and quantity?

Each webinar session answered these questions by delivering essential information with practical applications, educating participants on:

  • Dispelling the myths about sleep
  • The value of a consistent sleep schedule
  • The impact of caffeine on sleep
  • The impact of blue light on sleep
  • Why a wind-down routine is so important
  • How to improve sleep quantity and quality in their everyday lives

Workshop Logistics

  • 90-minute webinars
  • Offered twice in February 2021 and also in February 2022
  • 600 total participants including current & incoming MBA students, faculty & staff, and alumnae

The Results

Students, staff, and alumni gained an understanding of the impact sleep quality and quality make on everyday life. Most importantly, they gained practical tools and strategies to improve their own sleep — and quality of life.

A very worthwhile topic. We covered a lot of ground in a short period of time. Well presented.
Alumni participant
You [could] tell the audience was really excited given the volume of questions.
Staff participant
Loved the live and immediate Q&A
Student participant